When the Apple Watch first launched, it wasn’t entirely clear what type of users Apple was trying to target. In fact, it’s not unreasonable to speculate that even Apple itself wasn’t sure which type of demographic would find its newfangled wearable most appealing. On the one hand, Apple seemed to be going after tech-oriented consumers who would enjoy features like checking and responding to texts directly from their watch. On the other hand, Apple also made a point of touting the device’s fitness-oriented features. All the while, Apple also positioned the device as a high-end fashion accessory, a strategy exemplified by the $17,000 Apple Watch Edition.
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