Going off the Scrooge McDuck-sized piles of cash that the iPhone has made Apple over the years, you’d think that making money from selling $700 smartphones is easy. But as the list of failed smartphone companies grows, it’s increasingly obvious that doing what Apple does isn’t simple.
Plenty has been written about Apple’s secret sauce over the years, and I’m not going to try and rehash all that. But I think comparing the iPhone 5 to Android smartphones from 2013 can give us a relevant example of where Apple shines, and the rest fall down.
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